UX/UI Design Internship
During my internship I was given three Prudential flyers, created by the Marketing Department, and was tasked with investigating the clarity and effectiveness with which the intended message was communicated to the target audience.
For this workshop, I had the opportunity to use Tobii Studio to better explore and identify the main problem areas of these flyers.
I recruited 25 participants for testing, conducted interviews, and along with the data collected from the eye tracker, I highlighted opportunities for development. My approach was to ask participants open and probing questions to identify the main pain points of each flyer and most importantly, uncover whether their message was clearly understood.
Once the interviews were concluded, I had discovered the main causes of contempt amongst participants to be:
The Prudential logo placement
The text layout
The main CTAs